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Heavenly Soundworks...

WolfWolf
in Commercial

Came across this in the Audio Voice today, and was surprised at the retail cost. I know R&D cost, overhead, etc add up- but not that much when the drivers are what they are. Being the images are renders, there is a little room for interpretation, but I'm pretty sure I have the correct drivers. PRs are up for debate. The veneer is man-made reconstituted type zebrawood, etc, not the REAL stuff.
https://audioxpress.com/news/heavenly-soundworks-to-showcase-five17-loudspeaker-system-at-t-h-e-show-2021
Dayton ND25 $10.49
Dayton ND91 $24.98
TB W5-1138 $51.90
That is only $174 retail in drivers. Even if the plates are $1k each retail, that is likely less than $2k all in for OEM pricing. Looks like good profit for every pair....

InDIYana Event Website

Comments

  • Steve_LeeSteve_Lee

    Totally DSP with discrete amps, too . . .

  • Tom_STom_S

    Looks like it was not a profitable venture. The article was published in 2021 and their website says they are "As of 2024, Heavenly Soundworks is no longer actively building new systems". If you are going to enter into the mid-high end of the market, it's probably not a good idea to use budget drivers with stamped steel baskets. I wonder if they made enough profit to cover the cost of the reviews/marketing?

    rjj45
  • tajanestajanes
    edited August 9

    Fun, best to start a biz with a ~unique product / offering, and with lots of 'other peoples $'

  • DanPDanP

    When you're hand building in 2-4 weeks and using off the shelf drivers, there's no upfront stock to buy. No reason not to use Scans or some other highly recognizable high-end drivers and charge $10,995 to cover the additional cost that is only incurred if you sell a pair. Odd choice to charge esoteric prices and use budget drivers.

    rjj45Analogkid455Tom_S
  • WolfWolf

    That was my thought...

    InDIYana Event Website

  • TRK621TRK621

    They may have had trouble recovering after Soundstage published NRC measurements. I will give Heavenly some credit for a pretty reasonable response, though claiming the original was already a great speaker seems like a stretch. At least they improved the EQ rather than threatening to sue anybody.

  • KornbreadKornbread

    Is it just me? Looking near the bottom of the second linked article, it shows the better 'updated' in house speaker tuning. It's flat as a pancake. Anytime I've come close to that kind of response it was not something I wanted to listen to for any length of time.

    Steve_Lee
  • Ed_PerkinsEd_Perkins

    That's a flat anechoic response. A lot different than a flat in-room response.

  • KornbreadKornbread

    @Ed_Perkins said:
    That's a flat anechoic response. A lot different than a flat in-room response.

    Hmm ... red line says in house measurement w/updated tuning. Whatever that is.

  • Ed_PerkinsEd_Perkins

    Earlier in the article they say: "Below is a quasi-anechoic frequency response measurement of our FIVE17 Loudspeaker done in-house at Heavenly Soundworks." and "Using the NRC’s Anechoic measurements as a baseline, we are now able to perfect our in-house equipment/setup to duplicate those results as close as we can.".

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